The Government in the UK is giving serious consideration to plans forcing tobacco companies to sell unbranded cigarettes. So instead of getting 20 Benson & Hedges in a nice gold box with the distinctive black and red text, smokers will […]

Often, I write for people who are just starting up a business. They need the works: web copy, sales letters, press releases, brochures. But before any of that, they have to make one crucial decision.What should they call the business? […]