It’s summer, the sun is shining and it’s time to hit the beach. OK, let’s back up here. If you’re in the UK, it’s raining, it has been since April, and summer is the technical name for the season we’re […]

Just the other day, a client picked me up on something I’d written in a case study. Productivity increased dramatically, though costs went up only marginally. “Shouldn’t that be costs only went up marginally?” he said tentatively. He was sure, […]

Summer’s here – or at least, in theory it is. It’s mid-August, school is out, and people are on holiday. Never mind that it’s only 15 degrees and we’ve seen more rain in the past few weeks than for the […]

Three unrelated themes this time. Except they’re not. They all take something that’s ‘obvious’ and turn it on its head. They’re about coming at something from a different angle, and solving a problem creatively. It’s three whole years since I […]

I’ve lost track of the number of people I’ve  spoken to recently who don’t have a marketing plan. It’s all up here, they tell me on the phone, and I picture them tapping their head. I know what I want […]