Several years ago, a friend of a friend decided to give her sales literature a touch of class. And what could be classier than giving it a light sprinkling of French? So that’s just what she did. She had her […]

Next time you’re having a shower, pick up the shampoo bottle and have a look at the ingredients. If you’re anywhere in Europe, you’ll probably see aqua right at the top of the list. If you can read the ingredients, […]

It’s that time of year again: Christmas is a distant memory, you can’t shed those extra pounds and the credit card bills are rolling in. Luckily, there’s always someone else with bigger problems. And Fortune magazine has assembled the 101 […]

Remember the first time you heard the phrase ‘think outside the box’? Or ‘blue-sky thinking’? Or ‘paradigm shift’? Once, they were new and exotic. Like words in a foreign language, it was fun to try them out – to use […]