[Image courtesy of Barry W at Flickr Creative Commons] “Are you a Grammar Nazi?” asked somebody I connected with on WhatsApp, after I picked him up on a mistake. I’ll have to way the options up, he’d written. I tried to […]

[Image courtesy of Heinrich-Böll-Stiftung at Flickr Creative Commons] “They really said that?” asked an incredulous client recently. “Why do they never say this stuff to us?” The answer was simple. I’m not my client, just a writer who was conducting case-study […]

[Image courtesy of David Salafia at Flickr Creative Commons] They say everybody has at least one book in them – and in most cases, that’s where it should stay. You only have to look at the self-published masterpieces on Amazon […]

It’s worth stating at this point that we’re talking here mostly about B2B. Because when businesses talk to each other, they adopt this buzzword lingo. If you’re talking to real people, it’s best to talk like a real person.Does that […]

Just the other day, I was struggling to find a way into a case study I was writing. The facts were compelling enough, and there was a happy ending (there always is with case studies – didn’t you know?) but […]