|
Audience, tone of voice and the K word.
And you’re writing for…? Make sure you know your audience. It’s very tempting to write about you, your products, your history, your mission statement, your experience and your goals. But what about the poor reader? They, as always, want to know (as I say in my Top [...] It’s not any one thing – it’s everything.
So you’re wondering what the secrets of successful web copywriting are? Well, you’ve just discovered one of them – starting with a powerful headline. It works on many levels. First, I’ve used the word secrets. Everybody wants to know a secret, to discover something that is not generally [...] Do what you’ve always done, and you’ll get what you’ve always got
I’m reading a fascinating book at the moment. It’s all about making things work in unexpected ways – combining things that have never been combined before, doing things differently, and stumbling on success. I was sitting in my mobile office (Starbucks) yesterday and I read [...] In Box or recycle bin – the choice is yours Remember the last time somebody sent you a killer brochure? No, neither do I. Brochures often tend to be dull affairs – the sort of thing you skim through, decide they’re not worth the effort, and file. In the bin, usually. It’s a shame, because brochures are a great opportunity to engage [...] …plus the fascinating world of deposits and withdrawals It’s Copycam time again. As I mentioned before, going out for me is a verbal assault course. Everywhere I look, there are lessons to be learned – and recorded for posterity. Sometimes, though, I don’t even have to leave home. When my system has had enough caffeine, I often reach for [...] |
Get in touch now! For a FREE, no-obligation chat, call me now on (01223) 241749. |
|
|
Copyright © 2010 Copy Unlimited - All Rights Reserved |
||