Over at Copyblogger, Brian Clark has an interesting article about ‘actionable anchor text’ for links. It means that the link tells people what to do. So instead of writing: Know your audience You write: Know your audience: Click here to […]

At my local library, my eye was caught by these two information packs. Open them up, and you’ll find that much of the content is common. So why not keep costs down and combine them into one pack called Tackling […]

Got 20 minutes to spare? Grab yourself a cup of coffee, sit back and click over to TED to watch one of these fascinating presentations. TED stands for Technology, Entertainment, Design and since 1984, they’ve been bringing together some of […]

I’ve found someone who thinks just like I do (believe me, that’s rarer than you’d think). It’s Canadian copywriter Michel Fortin, whose compelling Death of the Salesletter I’ve been reading over the last couple of days. For somebody who makes […]

Recently, I came downstairs and saw a leaflet that had landed on my mat. (Sunday morning, I thought. Don’t these people ever rest?) At first glance, it looked like just another advert, to join the growing pile, for everything from […]