[Image courtesy of David Salafia at Flickr Creative Commons] They say everybody has at least one book in them – and in most cases, that’s where it should stay. You only have to look at the self-published masterpieces on Amazon […]

Well first, it’s genuinely funny – but it adds a twist to the usual advertising recipe. It’s gently mocking the medium, making other ads seem less genuine – and more like ad-like. It’s honest, but without being naive (they’re not doing a […]

It’s worth stating at this point that we’re talking here mostly about B2B. Because when businesses talk to each other, they adopt this buzzword lingo. If you’re talking to real people, it’s best to talk like a real person.Does that […]

So I headed home, and went online again. Chain B caught my eye, with their stylish patio set, priced the same as the parasol-less one, and with next-day delivery. PayPal payment, instant confirmation, order tracking, email, text messages, two-hour delivery […]

The key to all of this is knowing your market. In my client’s case, they harness the power of big data, deep analytics and sophisticated algorithms to optimise pricing.They don’t just do a one-time segmentation and run with that. Instead, they […]