[Image courtesy of Robert Sharp at Flickr Creative Commons]I’ve almost finished Call me Dave, the unauthorised biography of David Cameron that came out last autumn. You may remember it caused quite a stir at the time, relating as it did the dodgy […]

What’s the one thing you’re putting off today? The thing you just know you won’t have accomplished – though you should have – by the end of the day?Chances are you think you need just a little more: time, reflection, […]

You should chunk your copy into meaningful sections, summarise what you’ve said/are going to say, and organise your content logically.Every section – just like every page in the old paradigm – should serve a purpose or else it shouldn’t be […]

The third lesson is one that I’m still learning. And it comes courtesy of a friend whom I visited just before Christmas.Scanning the shelves in his living room, I spotted a book that immediately caught my attention. The Happiness Trap, it […]

So are there any upsides to the reputation economy? Of course there are. Not everything is as black-and-white as Donald might imagine. Here are some:Companies become accountable to their customers.Bad service is exposed and eliminated.Standards are inexorably forced up.Openness and […]