[Image courtesy of Khalid Albaih at Flickr Creative Commons] Unless you’ve been living on the dark side of the moon, or in a cave somewhere, you can’t have failed to notice a seismic shift in the world of marketing over […]

  [Image courtesy of Jacinta Lluch Valero at Flickr Creative Commons] I’ve recently finished a thought-provoking book by Sir Ken Robinson. He’s a British author, speaker and education advisor whose TED talk How Schools Kill Creativity I’ve recommended before. (If […]

[Image courtesy of Celestine Chua at Flickr Creative Commons] I recently used a well-known holiday accommodation site for the first time. It has properties all around the world, from a simple spare bedroom in somebody’s home to an entire apartment […]

I’m a big advocate of humour in copywriting. It shows that there’s a real person behind your business, that you don’t take yourself too seriously, and that you’re not afraid to let your guard down with your customer or prospect. […]

[Image courtesy of bibliojojo at Flickr Creative Commons] It’s that time of year again when the festivities are drawing to a close, the scales tell a sorry story of a few extra pounds or kilos, and the bank balance is considerably […]