Many years ago, I said to a client, “send me anything you think might be useful in helping me build up a picture of the project”. I was thinking perhaps a PowerPoint presentation or a PDF brochure. Some sample sales […]

[Image courtesy of Bev Goodwin at Flickr Creative Commons] “Do people still send sales letters?” asked a client recently. He’d had limited success with e-mailshots he’d been doing, and was wondering if there was still life in the old dog […]

[Image courtesy of Pete O’Shea at Flickr Creative Commons] I recently had an interesting conversation with a fellow writer about whether plain English means bland English. He had very strong views on the matter, saying that plain meant boring – […]

[Image courtesy of Carlislehvac at Flickr Creative Commons] Last weekend, I was prompted to reflect on what a difference presentation makes. And the starting point for this train of thought was a paintbrush. But I wasn’t standing in front of […]

[Image courtesy of jerryonlife at Flickr Creative Commons] This is the tale of three gyms. Let’s call them A, B and C. I’m a couple of weeks away from moving to C, which is actually a reincarnation, rising from the […]