Let me take you on a little journey. You wake up in the morning in a soft bed with fluffy sheets. It’s quiet and peaceful, with just the sound of the birds singing in the distance. You roll up the […]

[Image courtesy of Idea at FreeDigitalPhotos.net] I was recently chatting with a fellow writer who told me a client of his had asked for something that was going to ‘spread like wildfire and light up the world’. In other words, […]

[Image courtesy of Nutdanai at FreeDigitalPhotos.net] Recently, a friend told me I was obsessive about grammar. Which I took, naturally, as a compliment. For one woman’s obsession is another man’s passion. Or attention to detail. As with most things, it […]

[Image courtesy of patrisyu at FreeDigitalPhotos.net] As part of a (very late) spring clean of my PC, I’ve just been reviewing some copy I wrote quite a few years ago. And I have to say, I’ve felt my toes curl […]

I recently spoke to somebody who wanted copy for their website. And the good news, they told me, was that the site design was already done and dusted. On the home page, there were three square boxes in a row, spaced […]