That was easy, wasn’t it? There’s a promise (you’ll learn how to write great headlines) and a benefit (you’ll get more clients and make more money). And that makes it irresistible. If only it was always so simple. It could […]

Let’s play a word-association game. BlackBerry. Quick – what comes to mind? Stressed exec, working 18 hours a day, sitting up in bed, pecking at the keyboard to go long on pork bellies while his wife is propped up beside […]

Thinking of starting a blog? Then here’s some required reading. Viral Copy by Copyblogger’s Brian Clark is a goldmine of information. It’s also very entertaining (even if you’ve never seen WKRP in Cincinnati – in which case you should). The message is […]

Just the other day, I saw some copy I’d written, now laid out, formatted and surrounded by all the other elements of the page. I was horrified. Copy that was strong and punchy had lost its mojo – cramped into a […]

Over the last six months, I’ve noticed an alarming rise in two things – and they’re not entirely unrelated. The first is spam, of course. It’s now reckoned that 80% of all email sent in Europe is spam. Cialis, Viagra, […]