[Photo by Jan Kahánek on Unsplash] I had an interesting discussion a couple of weeks ago about naming a business.  A friend of mine is just about to set up as a sports therapist, and was wondering how best to brand his venture. […]

[Image courtesy of Howard Lake at Flickr Creative Commons] ‘Tis almost the season to be jolly, and you’re probably up to your eyeballs in wrapping paper and ribbons, so I’ll get straight to the point. What if Santa Claus brought […]

Many years ago, when I worked in the high-tech sector, I sat in a presentation given by my boss. He was a tall, distinguished man with rebellious locks and a deep, resounding voice. You could easily have mistaken him for […]

Where does the time go? The clocks have gone forward, spring has sprung and once again it’s over to Copycam, where my random happy (and not-so-happy) snaps take the place of words. Mentioning the competition is always  a thorny topic. […]

Do you want to be different? Yes, of course you do. We all crave novelty and want to stand out from the crowd. Trouble is, your clients/readers/prospects often think in clichés. And so do you. In fact, we all do. […]