Before you read any further, I should open the kimono a little and let you know something: I suspect I’m a closet techie. I know, I know, it’s a shameful admission, but there you have it. There’s not much  I […]

It was Oscar Wilde who said, “there’s only one thing worse than being talked about, and that’s not being talked about”. Never was a truer word spoken when it comes to marketing. Because if you’re not being talked about, someone else […]

I recently caught up with a marketing chum of mine. Last time I spoke to him, he was in the doldrums. A direct-marketing campaign he was running for a client hadn’t paid dividends. And yet he was sure that he’d […]

Were you taken in at the start of the month by Google? I was – almost. Had it not been for the recurring reminder I put in my calendar (‘April 1 – watch out!’) I might just have been tempted […]

I’m a big believer in online grocery shopping. Not for me the tedium of trawling the aisles and schlepping bags in and out of the trolley, in and out of the car. Forget it. Give me the online supermarket experience […]