[Image courtesy of iphonedigital at Flickr Creative Commons] Oh to be a fly on the wall at Samsung HQ at the moment. After one of the biggest mobile phone PR disasters in living memory, it would certainly be interesting to […]

[Image courtesy of Heinrich-Böll-Stiftung at Flickr Creative Commons] “They really said that?” asked an incredulous client recently. “Why do they never say this stuff to us?” The answer was simple. I’m not my client, just a writer who was conducting case-study […]

It’s only a few short months since I was quietly admiring the political skill of David Cameron, after reading a biography by Lord Ashcroft. Fast-forward and Cameron has disappeared off the radar, his political career engulfed by the Brexit storm. He’s […]

[Image courtesy of David Salafia at Flickr Creative Commons] They say everybody has at least one book in them – and in most cases, that’s where it should stay. You only have to look at the self-published masterpieces on Amazon […]

Well first, it’s genuinely funny – but it adds a twist to the usual advertising recipe. It’s gently mocking the medium, making other ads seem less genuine – and more like ad-like. It’s honest, but without being naive (they’re not doing a […]