The common denominator for all of these ideas is value. But it’s more than just what people would have paid for the course. It’s showing them that you’ve put thought, effort and time into the freebie. And that their time […]

A friend told me a few months ago about his instant boiling-water tap. At first, I was sceptical and failed to see why he couldn’t wait a few minutes for the kettle to boil. The cost – close on £2,000 – […]

[Image courtesy of Robert Sharp at Flickr Creative Commons]I’ve almost finished Call me Dave, the unauthorised biography of David Cameron that came out last autumn. You may remember it caused quite a stir at the time, relating as it did the dodgy […]

What’s the one thing you’re putting off today? The thing you just know you won’t have accomplished – though you should have – by the end of the day?Chances are you think you need just a little more: time, reflection, […]

So are there any upsides to the reputation economy? Of course there are. Not everything is as black-and-white as Donald might imagine. Here are some:Companies become accountable to their customers.Bad service is exposed and eliminated.Standards are inexorably forced up.Openness and […]