A few months ago, I was chatting to a client about possible emails for a marketing campaign. He was unsure which was the best one. He had three choices, and couldn’t decide. And yet the answer was staring him in […]

Quick question: what’s the symbol above? If like me, and like Kathyrn Schulz, you thought it was a Chinese character, think again. Schulz is a journalist, author and public speaker, and the world’s leading ‘wrongologist’. She’s spent the last five […]

Three unrelated themes this time. Except they’re not. They all take something that’s ‘obvious’ and turn it on its head. They’re about coming at something from a different angle, and solving a problem creatively. It’s three whole years since I […]

Time for words to give way to pictures this week. Moving pictures. First up is Rory Sutherland, vice-chairman of advertising agency Ogilvy UK. If you read The Spectator, you’ll know he writes The Wiki Man, a fortnightly column on technology. […]

We were sitting in an art gallery, my friend and I. Art led to life, and that led to the universe and everything, as we sipped our skinny cappuccinos. And then, she came out with something that stopped me in […]