Big companies are serious companies – right? Well yes. Some of them are. They hide behind corporate logos, and style guides, and copy that strikes ‘just the right tone’. Except that sometimes, it’s just the wrong tone. It makes them […]

Have you ever sacked a client? I have. It’s not something I make a habit of, and I have to be really sure before taking such a radical step. Somebody I know has far fewer reservations. She has a regular […]

You’re looking for a new digital camera. You’ve checked out the models, the features, the resolution. And you’ve settled on a great bargain. You can’t believe your luck: a 5-megapixel camera for just £100! It used to be £200, so you’re […]

This week I laughed – a lot. And the reason was Seth Godin. He’s been described by Forbes.com as: “..a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger.” I’ve mentioned him […]

Make sure you know your audience. It’s very tempting to write about you, your products, your history, your mission statement, your experience and your goals. But what about the poor reader? They, as always, want to know (as I say […]