So you’re wondering what the secrets of successful web copywriting are? Well, you’ve just discovered one of them – starting with a powerful headline. It works on many levels. First, I’ve used the word secrets. Everybody wants to know a […]

Remember the last time somebody sent you a killer brochure? No, neither do I. Brochures often tend to be dull affairs – the sort of thing you skim through, decide they’re not worth the effort, and file. In the bin, usually. […]

It’s Copycam time again. As I mentioned before, going out for me is a verbal assault course. Everywhere I look, there are lessons to be learned – and recorded for posterity. Sometimes, though, I don’t even have to leave home. […]

Imagine for a moment you’re a small business. Maybe you don’t have to, because you are one. But imagine anyway. You’re looking for an accountant. First, you ask friends, but they say their accountants are all right, but not so […]

I’ve been framing, focusing and snapping again, as part of my Copycam series. With my mobile-phone-that’s-really-a-camera, I’ve found some gems. And this first one shows just how critical it is to proofread. Sometimes, you need to do it more than once, as there’s […]