When I was walking in the centre of Cambridge recently, I saw this sign. My Greek isn’t up to much, but if I dredge the silty waters of my schooldays, I can just about get my head around the Latin. […]

“I’ve got a website that’s doing very well,” she said. “But now, I want to target the gay market – the same service, but positioned differently. So I’m going to launch a second site, with copy aimed specifically at them.” […]