What a rollercoaster week it’s been. For the second time in as many years, the pollsters have been proved wrong, and we’re now headed into uncharted territory.It’ll take months or years for the full enormity of the Brexit referendum decision to […]

Eyal is at pains to stress that the insights of the book should be used responsibly and he cautions against the dangers of addiction.Chapter Six (What are you Going to Do With This?) even has a ‘Manipulation Matrix’ – based on […]

Think for a moment about your prospects, clients, readers and audience members. What assumptions are you making about them?Are you going with your gut, or trying to put yourself in their shoes? Or are you engaging with them on social media […]

[Image courtesy of Robert Sharp at Flickr Creative Commons]I’ve almost finished Call me Dave, the unauthorised biography of David Cameron that came out last autumn. You may remember it caused quite a stir at the time, relating as it did the dodgy […]

The third lesson is one that I’m still learning. And it comes courtesy of a friend whom I visited just before Christmas.Scanning the shelves in his living room, I spotted a book that immediately caught my attention. The Happiness Trap, it […]