I’ve been having an email ding-dong with somebody. Not an argument exactly, but a back-and-forth exchange (as all are, I hear you say) that’s been frustrating for both of us. So eventually, I picked up the phone. And you know […]

Remember the days before email? Texting? Facebook (come on, it’s only been eight years)? Twitter? When you’re in the digital saucepan, it’s easy to forget that the water’s getting hotter. Bit by bit, the temperature changes, but so gradually, that […]

“Go on,” whispered my friend, “they’re so busy they won’t notice. You’ll never get caught.” But there was always the off-chance that I would. Yes, the Woolworths pick & mix counter was tempting to a nine-year-old like me, but the […]

The phrase has been imprinted on my brain for almost 20 years. The speaker was naked when he uttered it, which probably had something to do with the longevity of the memory. (Memory gurus  always say make the image outlandish […]

Let’s face it – we’re all looking for the silver bullet, the magic wand that’ll turn good marketing into great marketing. The thing that’ll make us stand head and shoulders above the rest. So we’re on a permanent quest for […]