You’re a huge multinational organisation with offices in every country on earth. You’ve grown exponentially over the last 10 years, to become one of the most recognisable brands on the planet. Yet 15 years ago, the company didn’t even exist. […]

“It doesn’t cost anything to be nice,” said a friend of mine recently, over a caramel latte with wings. What she didn’t add is that not being nice does cost something. Customer goodwill. And sometimes, custom itself. A few days […]

Just the other day, a client picked me up on something I’d written in a case study. Productivity increased dramatically, though costs went up only marginally. “Shouldn’t that be costs only went up marginally?” he said tentatively. He was sure, […]

OK, here’s a question for you. Who lives longer – heavy drinkers or non-drinkers? Easy, right? We all know that the occasional glass of red wine helps reduce heart disease, and that moderation is the key. If you have a […]

“How do you write so clearly?” somebody asked me recently. Clearly, me? Do I? Well, yes, I suppose I do, but it’s not because I’ve got some secret that nobody else has access to. I didn’t climb a mountain and […]