This works hand in hand with innovation bias and the bandwagon effect. What you’ve just seen, or just read, is the next Big Thing. Never mind the plan, or what you decided yesterday. This is new, and fresh, and everybody’s […]

[Image courtesy of Daniel Larsson at Flickr Creative Commons]I’ve just finished watching season 1 of The Bridge, a joint Swedish/Danish crime drama. It was first broadcast a few years ago, but by the time I realised it was the must-watch […]

Think of one of your favourite suppliers. I don’t mean big brands, but small ones. The boutique PR agency or the web-hosting company you use. Or anybody who’s ‘small enough to care, but big enough to cope’ (in that time-worn marketing phrase). […]

You couldn’t make this stuff up, could you? It shows how complicated it is in practice to link the online and offline world. And how it should work in theory: integrated systems, trained staff and a consistent message.Not to mention a […]

You could start with a sitemap to get an overview of what you’ve got out there. If you don’t have one, try one of the free tools like the XML Sitemap Generator. Or if your site is created in WordPress, […]