Many years ago, when I worked in the high-tech sector, I sat in a presentation given by my boss. He was a tall, distinguished man with rebellious locks and a deep, resounding voice. You could easily have mistaken him for […]

A couple of weeks ago, my favourite headphones went on the blink. To be honest, I wasn’t really that surprised. They were the second pair of that particular make and model  I’d bought, and they replaced the first pair, which […]

Conventional marketing wisdom is that you don’t talk about yourself – at least not too much. Instead, you need to connect with your readers, and show them that you understand their world, their concerns and their dreams. Because as the […]

It’s summer, the sun is shining and it’s time to hit the beach. OK, let’s back up here. If you’re in the UK, it’s raining, it has been since April, and summer is the technical name for the season we’re […]

So what was it? The 18th? No, I think it was actually the 19th EU summit last week. Yet another one that was supposed to sort out all the problems, once and for all. No, really. This was The Big […]