Yes, you’re quite right – it has been too long since I swapped words for pictures and saved myself a thousand of the former. So Copycam it is. Realising that I was heading straight for the scrap-heap of mobile telephony, […]

Just last week, I almost paid full price for a book – The Sense of an Ending by Julian Barnes. Now I never pay full price for a book. It’s not that I think authors aren’t worth it. They are. […]

In between videos of gangsta rap, X-Factor also-rans and teenage popstrels, my in-house gym TV channel is running ads for the new BMW Series 1. Let’s pull up for a moment. Why do you buy the car you do? Probably […]

The man who broke the news was chubby, red-faced and very short-sighted. And therein lay the first clue. Not so much wearing his heart on his sleeve as wearing his wares on the bridge of his nose. An optician, then. […]

A few months ago, I was chatting to a client about possible emails for a marketing campaign. He was unsure which was the best one. He had three choices, and couldn’t decide. And yet the answer was staring him in […]