Several years ago, I spent a week in Florence. The guest house I stayed at was on the fourth floor of an old building overlooking a market square. When the stallholders packed up, the square went quiet. Bliss, I thought […]

Let’s face it – we’re all looking for the silver bullet, the magic wand that’ll turn good marketing into great marketing. The thing that’ll make us stand head and shoulders above the rest. So we’re on a permanent quest for […]

Why do we instantly take to some brands and instantly take against others? Price has something to do with it, of course. If, to use the jargon, you’re ‘on a budget’, then you know that your choices are limited to […]

The milk on my breakfast cereal tastes better this week. And yet, it’s exactly the same as I had last week, the week before, and every week for several years. So what’s changed? The packaging, of course. Being an incurable […]

Do you suffer from FOMO? In our always-on, 24/7 world, it seems most of us do these days. Fear of missing out is the plague of the digital age. What are people tweeting about? Who’s doing what on Facebook? Are […]