We’ve all had that feeling. The sinking feeling that comes from wondering if somebody’s googling us, and what they’re likely to find. Did we post something embarrassing at 3am on Facebook? Did we remember to tighten up our security? Did […]

Just recently, a friend told me about a bike that a friend of his had bought. It wasn’t just any bike. This was a racing bike, hand-built to his exact specifications. It had state-of-the-art everything, and more electronics than the average […]

Many years ago, when I was a big cheese in the high-tech arena (don’t worry – I much prefer being a small cheese, answerable to nobody) we had a saying: eat your own dogfood. It’s not as disgusting as it […]

It was Oscar Wilde who said, “there’s only one thing worse than being talked about, and that’s not being talked about”. Never was a truer word spoken when it comes to marketing. Because if you’re not being talked about, someone else […]

I recently caught up with a marketing chum of mine. Last time I spoke to him, he was in the doldrums. A direct-marketing campaign he was running for a client hadn’t paid dividends. And yet he was sure that he’d […]