Just last week, I spoke – yet again – to somebody who was unhappy with their existing copy. “It just doesn’t capture who we are,” he said. “It’s too long and detailed. It’ll bore people.” I asked him who wrote […]

I’ve been reflecting on endings. Two books I’ve recently read have had relatively disappointing ones. They were both whodunnits that were going great guns until the penultimate chapter. There were so many unanswered questions, and so much sleuthing left to do. […]

Over the weekend, I listened to a BBC podcast called A Good Read. If you’re a book lover like me, it’s a delight. Each week, the presenter and two guests recommend books they’ve read and enjoyed. They’ve all read each […]

Have you heard of ‘greenwashing’? I hadn’t either until I did some work a few years ago for a company that organised conferences on the topic of ethical business. Greenwashing is when a company does the ‘right thing’ (paying a […]

I’ve been having an email ding-dong with somebody. Not an argument exactly, but a back-and-forth exchange (as all are, I hear you say) that’s been frustrating for both of us. So eventually, I picked up the phone. And you know […]