So here we are, at the dawn of a bright new year. This year, yet again, I didn’t have to wait until the calendar flipped over to see the tired old cliché ‘New Year, New You’. In fact, unlike previous […]

Do you know what you’re getting for Christmas? Obviously, if you’ve bought it yourself, you do. (Unless you’ve been indulging a bit too much in the Christmas spirit, like a friend of mine, who ordered on Amazon while heavily under […]

Are you doing the right thing? Are you paying your fair share? Some have suggested that Starbucks isn’t. Amazon has also come under scrutiny for filtering revenue through low-tax countries. And when I rented a film using the Windows 8 […]

  I’ve recently upgraded my operating system, making a quantum leap from good old reliable Windows XP to the bright, shiny new Windows 8. And with new software comes new hardware, as my old 32-bit desktop PC hits the scrap […]

Here’s a test for you. Take a piece of copy you’re currently using in your marketing and count the instances of the word ‘we’. Let’s call that value X. Now count the instances of the word ‘you’. Let’s call that […]