Conventional marketing wisdom is that you don’t talk about yourself – at least not too much. Instead, you need to connect with your readers, and show them that you understand their world, their concerns and their dreams. Because as the […]

So what was it? The 18th? No, I think it was actually the 19th EU summit last week. Yet another one that was supposed to sort out all the problems, once and for all. No, really. This was The Big […]

Several years ago, I spent a week in Florence. The guest house I stayed at was on the fourth floor of an old building overlooking a market square. When the stallholders packed up, the square went quiet. Bliss, I thought […]

Let’s face it – we’re all looking for the silver bullet, the magic wand that’ll turn good marketing into great marketing. The thing that’ll make us stand head and shoulders above the rest. So we’re on a permanent quest for […]

Why do we instantly take to some brands and instantly take against others? Price has something to do with it, of course. If, to use the jargon, you’re ‘on a budget’, then you know that your choices are limited to […]