Here’s a little quiz for you. They make 80% of discretionary purchases. They buy most new cars, and 55% of consumer electronics. They’re more loyal to brands, readily use word of mouth to spread the good news, and are not […]

Just recently, I was explaining Twitter over coffee to a friend of mine. She’s – how shall I put this tactfully? – slightly technically challenged. Have you ever wondered why the French eat horse meat? To those who don’t lick […]

This week, I’ve decided to papillonner. Yes, I know I’ve advised against using foreign words, but this is different (no, really). Papillon is French for butterfly, and papillonner is what they do: they butterfly. They flit randomly from one thing […]

OK, it’s time for a tea break. You’ve been working way too hard, so kick back, put your feet up and let’s have some green tea. But which one? Well today, I have two for you to choose from. Here’s […]

It was late at night, and I was hunched over a laptop in my boss’s office. His ghetto blaster poured out the usual eclectic mix of tracks (Def  Leppard, Handel, Iron Maiden, Corelli) to help get us in the mood. […]