Let’s pick a country at random. How about Brazil? (Top row, second from the left.) What images come to mind? Sugarloaf Mountain? The long sandy beach of Copacabana? Ronnie Biggs? It it stable? Safe? Corrupt? Would you consider living there? Retiring […]

OK, it’s been one of those weeks. No one thing has inspired me, but lots of little things have caught my attention – like fireflies in a garden at dusk. And I’ve learned three interesting lessons. First was a really […]

Big companies are serious companies – right? Well yes. Some of them are. They hide behind corporate logos, and style guides, and copy that strikes ‘just the right tone’. Except that sometimes, it’s just the wrong tone. It makes them […]

Have you ever sacked a client? I have. It’s not something I make a habit of, and I have to be really sure before taking such a radical step. Somebody I know has far fewer reservations. She has a regular […]

We’ve all experienced the famous ‘death by PowerPoint’. It’s a painful process: slide after endless slide, oceans of text (usually in a tiny point size), and enough bullets to wipe out an entire regiment. It’s stressful enough standing in front […]