You’re looking for a new digital camera. You’ve checked out the models, the features, the resolution. And you’ve settled on a great bargain. You can’t believe your luck: a 5-megapixel camera for just £100! It used to be £200, so you’re […]

This week I laughed – a lot. And the reason was Seth Godin. He’s been described by Forbes.com as: “..a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger.” I’ve mentioned him […]

Make sure you know your audience. It’s very tempting to write about you, your products, your history, your mission statement, your experience and your goals. But what about the poor reader? They, as always, want to know (as I say […]

So you’re wondering what the secrets of successful web copywriting are? Well, you’ve just discovered one of them – starting with a powerful headline. It works on many levels. First, I’ve used the word secrets. Everybody wants to know a […]

Remember the last time somebody sent you a killer brochure? No, neither do I. Brochures often tend to be dull affairs – the sort of thing you skim through, decide they’re not worth the effort, and file. In the bin, usually. […]