It’s Copycam time again. As I mentioned before, going out for me is a verbal assault course. Everywhere I look, there are lessons to be learned – and recorded for posterity. Sometimes, though, I don’t even have to leave home. […]

Imagine for a moment you’re a small business. Maybe you don’t have to, because you are one. But imagine anyway. You’re looking for an accountant. First, you ask friends, but they say their accountants are all right, but not so […]

The most successful sales letter ever written had no headline, bullet points or flashy promises. It told a simple story, and generated $2bn in subscriptions for The Wall Street Journal. This is how it begins: On a beautiful late spring […]

Next time you’re having a shower, pick up the shampoo bottle and have a look at the ingredients. If you’re anywhere in Europe, you’ll probably see aqua right at the top of the list. If you can read the ingredients, […]

I sat with my doctor, as she logged into the NHS Choose and Book system. It’s a revolutionary new online tool that allows you to select a hospital appointment at the press of a button. “It’s so much easier,” she […]