Over at Copyblogger, Brian Clark has an interesting article about ‘actionable anchor text’ for links. It means that the link tells people what to do. So instead of writing: Know your audience You write: Know your audience: Click here to […]

At my local library, my eye was caught by these two information packs. Open them up, and you’ll find that much of the content is common. So why not keep costs down and combine them into one pack called Tackling […]

Got 20 minutes to spare? Grab yourself a cup of coffee, sit back and click over to TED to watch one of these fascinating presentations. TED stands for Technology, Entertainment, Design and since 1984, they’ve been bringing together some of […]

Oh dear. Everybody’s doing it – going informal, that is. For some, it works brilliantly: my mobile phone fact-finding mission (see below) yielded up some gems. In the cool stakes, Virgin’s number one. They’d be my choice if I was […]

A couple of months ago, I decided it was time to upgrade my mobile phone. Not just the phone, but the contract – an all-singing, all-dancing service, with web browsing, instant email and WiFi. Never go shopping with a copywriter. […]