Since I read Dave Boulter’s Word of Mouth Manual Vol. II (see here) I’ve been thinking about recommendations. Dave says that each of us has a Top 40 list of things that we’re just keen as a bean to recommend […]

I’ve just finished The Word of Mouth Manual Vol. II (that’s two, not eleven) by Dave Balter. It’s a fascinating read. Balter is the founder of BzzAgent.com, the site that gets people to test out products for companies and spread […]

My day started so well. The summer sun poured through my office windows, and a steaming cup of coffee stood on my desk, its rich aroma teasing my tastebuds with anticipation. Then the call came. A withheld number, which is […]

I heard from my friend Dave last week. You know Dave, don’t you? Well you do if you live in the UK. David Cameron – he of the silky voice, easy manner and impeccable credentials. The leader of the Conservative […]

Remember what Woody Allen said? 80% of success is just turning up. Trouble is, most of us don’t do it often enough. “But I’ve got nothing to say,” a friend of mine lamented recently. “They know who I am, and […]