The other day, on the treadmill at my local gym, while watching Sky News, I was struck by something. No, not a dumbbell or a gym shoe. But a thought. Am I the only person in the world not dyeing […]

You’re a huge multinational organisation with offices in every country on earth. You’ve grown exponentially over the last 10 years, to become one of the most recognisable brands on the planet. Yet 15 years ago, the company didn’t even exist. […]

“It doesn’t cost anything to be nice,” said a friend of mine recently, over a caramel latte with wings. What she didn’t add is that not being nice does cost something. Customer goodwill. And sometimes, custom itself. A few days […]

OK, here’s a question for you. Who lives longer – heavy drinkers or non-drinkers? Easy, right? We all know that the occasional glass of red wine helps reduce heart disease, and that moderation is the key. If you have a […]

I’ve been taking part in a marketing experiment. Now usually, I’m quite wary of these sorts of things. Partly, it’s because I’m just naturally wary. And partly, it’s because I don’t like being manipulated. But in this case, price trumped […]