Many years ago, I worked for WordPerfect Corporation as a sales rep. Day after day, I found myself talking to, presenting to and trying to convince large corporate customers that WP was the best choice for them. And day after […]

“The thing I really like about you,” said a client recently, “is that you give it to me with both barrels.” A back-handed compliment, or a genuine vote of praise? I wasn’t sure, so I silently winced and left a […]

L was breathless. “I need to get the news out!” she burbled. “How quickly can you knock out a press release?” I took a deep breath and counted slowly backwards from five. Perhaps a bit too slowly. “Kevin?” she said […]

All revved up for 2011? Good. To get you going, here are just a few New Year ideas to kick-start your marketing, thanks to my trusty Nokia and good old serendipity. Yes – it’s Copycam time again. Did you buy […]

“I don’t know what to do,” said my friend  on the phone, the angst clearly audible in his voice. “Should I or shouldn’t I?” And this crucial decision he had to take? Whether or not to buy a fridge before […]