Do you believe opinion polls? I don’t. Although my faith in them has been a little restored after the uncannily accurate exit polls in this month’s UK election, I’m basically sceptical. Not because I don’t trust the pollsters. But because […]

Oh you thought were were witnessing a general election campaign? No, no. I made the same mistake to begin with. What we’re seeing now is something entirely different. A general perception campaign. Every since the leaders’ debates kicked off two […]

Many years ago, I rented a room in a house owned by an Italian woman. Well, not really an Italian woman – at least, not on the outside. She had a perfect, cut-glass accent, and lived in one of the […]

So it’s finally happening. Last summer, I heard a radio interview with somebody from News International, who said they were considering charging for access to the online versions of The Times and The Sunday Times. They were confident that people […]

“The really depressing bit for me,” said my friend, “was to hear the word authenticity used as a marketing term. Something is either authentic or it isn’t.” He wasn’t talking about mobile phones or cars, life coaches or insurance salesmen. […]